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A Product, Program & Marketing Leader bringing partnerships, experiences, campaigns, and products to market across enterprise and startup sectors

I start with voice-of-customer research, test-group feedback, and usage and spend data, then turn what I learn into product requirements, roadmap priorities, and offerings that drive adoption, retention, and revenue.
I turn complex, multi-stakeholder goals into clear program roadmaps. By translating business priorities into scoped workstreams, milestones, and owners, I move partnerships, campaigns, products, and experiences from concept to launch.
I build positioning, messaging, and integrated campaigns from customer and performance data, test them across web, email, social, SMS, YouTube, and out-of-home, and turn results into clear reporting and next steps.
I bring Product, Engineering, Sales, Marketing, creative agencies, and partners together, manage risks and dependencies, and keep every launch on deadline, within scope, and on budget with repeatable playbooks and systems.

Impact + EXPERTISE

CAMPAIGNS

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PRODUCT STRATEGY

I lead product and partnership launches across finance, retail, aviation, and tech, including NYC’s first travel retail e-commerce marketplace.

STRATEGIC PARTNERSHIPS

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PRODUCT & BRAND MARKETING

I own go-to-market and integrated campaigns end-to-end, from positioning and messaging tests to creative, media, launch, and measurement across every channel.

EXPERIENCES

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PROGRAM DELIVERY

I run programs and customer experiences end-to-end, using them for product testing and voice-of-customer feedback, from scoping to launch and measurement.

SKillSets SUMMARY

- Voice of Customer Research
- Product & User Testing
- Roadmap Prioritization
- Adoption & Retention Metrics
- Brand & Integrated Marketing
- Program & Portfolio Management
- Agile & Waterfall Project Planning
- Risk & Dependency Management
- Budget & Resource Planning
- GTM Planning & Execution
- Executive Reporting & KPIs
- Integrated Campaign Planning
- Strategic Partnerships
- AI Systems & Workflow Automation
- Experiential Design
- Cross-Team Governance
- Stakeholder Alignment
- Strategic Communications
- Risk & Issue Resolution
- Systems Thinking
- Agile Adaptability
- Creative Direction
- Account Management
- Talent Coaching & Development
PROGRAM MANAGEMENT
Jira, Asana, Airtable, ClickUp, Monday.com, Notion
MARKETING & CRM
HubSpot, Salesforce, Marketo, Mailchimp, Sprout Social, Buffer, Brandwatch, Meta Ads Manager
ANALYTICS & BI
Google Analytics, Excel, Google Campaign Manager, Tableau, Power BI, SQL
DESIGN & CREATIVE
Figma, Adobe Creative Cloud, Canva
AI & PRODUCTIVITY
Claude, Gemini, ChatGPT, Gamma, Microsoft Copilot, Google Workspace, Microsoft 365