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A needle-moving senior marketer bringing partnerships, experiences, campaigns, and products to market across enterprise and startup sectors

I am a big-picture strategist with guerilla marketing tenacity. By embedding macro business goals directly to creative micro moments I turn complex problems into high-impact campaigns, products, and experiences.
My creativity is grounded with data. It’s in the details! I’ve mined consumer behavior, market trends, and performance analytics to identify high-yield growth opportunities, map multi-touch customer journeys, and sharpen brand positioning.
I bridge strategy, design, and operations to manage multi-stakeholder initiatives, lead cross-functional teams, and ensure every project launches within scope & budget.

Impact + EXPERTISE

CAMPAIGNS

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IMPACT SUMMARY

I’ve consistently lead co-branded ecosystems across enterprise finance, retail, aviation, and tech to unlock multi-million dollar revenue pipelines.

Milestone partnership debuts include the LEGO Store and American Express Centurion Lounge, and local community partnerships established under CSR pillars for JFK T4.

STRATEGIC PARTNERSHIPS

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STRATEGIC CONTRIBUTION

Omnichannel brand positioning is a native language I speak! This includes launching & testing campaigns across web, email, social, SMS, YouTube, and out-of-home channels.

I leveraged proprietary insights, consumer spend behavior, consumer sentiment data, and third-party data to identify high-yield vertical markets and expansion opportunities.

EXPERIENCES

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DESIGN DIRECTION

I’ve strategized and designed tentpole consumer experiences, high-profile retail launches, and cultural activations that drive foot traffic, engagement, and customer spend.

In owning brand strategy and governance, I directed applicable agencies and internal teams while architecting repeatable cross-functional playbooks and creative, industry compliant brand messaging.

SKillSets SUMMARY

- Data Analysis & Strategic Planning
- Multi-Year Budgeting & Division Planning
- Brand & Integrated
- Marketing Strategy
- GTM & Campaign Strategy
- MarTech Build & Operation
- AI Systems Deployment
- Strategic Partnerships
- Design & Prototyping
- Experiential Design
- Cross-Functional Governance
- Enterprise Project Management
- Talent Coaching & Development
- Relationship Cultivation
- Creative Direction
- Strategic Communications
- Innovative Problem-Solving
- Systems Thinking
- Agile Adaptability
MARKETING & CRM
HubSpot, Salesforce, Marketo, Mailchimp, Sprout Social, Buffer, Meta Ads Manager
DESIGN & CREATIVE
Figma, Adobe Creative Cloud, Canva
OPERATIONS/PM
Asana, Airtable, Notion, Jira, Click-Up, Monday
ANALYTICS & BI
Google Analytics, Excel, Google Campaign Manager, Tableau, PowerBI
AI & PRODUCTIVITY
Claude, Gemini, ChatGPT, Gamma, Microsoft Co-pilot, Google Suite, Microsoft 360

ISis DARKS

FAQs

Curious for more? These Employer FAQs will give you a head start towards understanding my career. To discuss further, schedule time below to connect! Find my resume here for your reference.

I’m a senior marketing strategist with 15 years of experience navigating complex, multi-stakeholder environments to develop and launch revenue growth initiatives.

I love finding the "why" within data and challenges, using it fuel the "what.” These details embed the strategy through brand playbooks, designs, campaign work, and strategic partnership selection.
Strategic Partnerships & Go-To-Market
- Building co-branded campaigns and playbooks with partners like Amazon, Shopify, and major NYC institutions.
Integrated Campaigns & Lifecycle Marketing
- Omnichannel acquisition across web, email, social, SMS, out-of-home, and experiential touchpoints.
Data Intelligence & Positioning
- Mining customer spend and market data to uncover high-yield growth verticals and shape product roadmaps.
Cross-Functional Leadership
- Directing creative agencies, product teams, and internal groups to execute high-stakes initiatives on time and on budget.
Business isn't linear, and neither is our evolution as individuals navigating through the workforce. My career has been sharpened across enterprise retail, finance, aviation and travel, SaaS, and agency environments.

My edge as a marketer lies intellectual and creative agility, and lean operational execution developed across my career path.

I can analyze intricate markets, align diverse stakeholders, and design strategies that move the needle with tactical precision. These skillsets have led me to fruitful opportunity.
I am looking to join forward-thinking companies ready to lead their category and reshape their industry.

My strength lies in connecting macro business strategy with micro execution across complex ecosystems. I want to join an organization where innovative strategy is welcomed, multi-stakeholder collaboration is valued, and every (internal and external) initiative is built for tangible impact.
I offer a mix of strategy, creative direction, and operational excellence.

As a leader, I focus on elevating the people around me. I invest in my team’s professional growth by building structured development paths and ensuring their individual impact is recognized every step of the way.