As the fourth initiative under the strategic partnership established between JFK T4 & DoNYC, this campaign leveraged the buzz of the highly anticipated Governors Ball 2022. The event promised an electrifying lineup of over 60 performing artists, including renowned headliners J. Cole, Halsey, and Kid Cudi, all with deep-rooted ties to the vibrant city of New York.Through Isis's leadership, this collaboration strengthened JFK T4's brand identity as a gateway to experiences for natives and tourists.

The Governors Ball 2022 sweepstakes was a resounding success, leaving an unforgettable mark on the hearts of those who partook in a thrilling celebration of music and New York City's rich artistic heritage.