As a tactic to capture and convert the 21 million passenger footprint into T4’s digital customer journey, this experiential activation was a result of Isis’ creative direction and strategic solution to drive engagement.

Under JFK’s small business support initiative, Isis partnered with New York-based Black-owned brands, Project 96, Bag Shop NYC, and Against Medical Advice to develop three unique interpretations of elements of New York through their brand designs and ethos.