“This is New York” Mobile VR Experience

At the height of the pandemic, JFK T4 was faced with a dilemma: How to elevate the passenger experience while alleviating tensions around health safety and minimizing contact.

With a limited budget and capabilities due to Covid-19, Isis looked to inspire and remind passengers of the hidden and monumental places of NYC.

The VR experience drove a “sense of place” within the five boroughs of New York City, including the Queens Unisphere, the Staten Island Ferry, Brooklyn Bridge Park, the Prospect Park Boathouse, and the 191st Street Subway Station. The experience, designed by Pratt’s Christian Rietzke and Jourdan Ferguson, can also be accessed here.

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