Designed with Your Business in Mind
The "Designed with Your Business in Mind" of the American Express Amazon Business Card campaign leveraged deep consumer insights and market research to develop a customer testimonial-driven brand awareness initiative. By analyzing customer behavior data and identifying key segments, we crafted tailored messaging that highlighted real-world success stories of our services. The core of the strategy involved showcasing authentic testimonials from relatable small business owners across banner ads, social media, and YouTube.
Creative Strategies that Cultivate Brand Connection
The use of genuine customer narratives increased brand awareness and penetration while demonstrating tangible service benefits. The campaign’s success was evident in increased conversion rates and brand engagement, showcasing Isis’ ability to combine strategic marketing with creative storytelling to craft compelling, customer-centric narratives.