ACRYLICS is a surreal interpretation of the manicure experience, developed for Air Gallery of New York, NY.

Hands covered in red “nail polish” protrude from the walls of the gallery to weave together the narratives of 11 nail artists, each showcasing their voices and creative perspectives through nail expressions. With a twist on a familiar and nostalgic experience, exhibition viewers enter into the ACRYLICS salon for one unforgettable nail appointment. 

As the Creative Director behind the ACRYLICS: Hidden Sculptural Art exhibition and book, Isis led to end-to-end creative development and launch for this immersive activation. This includes conceptualization, design, team and stakeholder management.

• Consumer Experience: Orchestrated a complete 360º experience for exhibition viewers, ensuring every aspect of the environment reflects the narrative and theme of the project.

• Stakeholder Management: Fostered strong relationships with artists, sponsors, and collaborators to ensure a cohesive and successful launch

• Innovative Design: Designed and curated a highly engaging environment within the exhibition space, leveraging sculptural, editorial, and sonic storytelling techniques to captivate and immerse audiences.

• Multimedia Storytelling: Integrated various mediums, including visual art, written narratives, and interactive elements, to convey the diverse cultural and personal stories of the featured nail artists.

• Strategic Vision: Demonstrated a forward-thinking approach to creative direction, pushing boundaries and challenging conventions to create a unique and impactful experience that resonates with audiences on multiple levels.