Isis orchestrated the launch of the Winter Jazzfest Sweepstakes, cementing the first initiative launched under the strategic partnership between JFK T4 and Do Stuff Media. The primary objective of this collaboration was to drive newsletter opt-ins, ultimately enhancing T4's brand awareness and build its position as the gateway to exclusive New York-centric experiences for passengers, employees, and locals alike.
The Winter Jazzfest 2022, celebrating its 18th year, boasted an impressive lineup of over 500 talented musicians performing across a dozen iconic venues in NYC. The festival's theme, "The Feel Good," honored the richness of Black American music, adding a meaningful touch to the event's vibrancy. T4 offered an irresistible prize package, featuring two all-access passes to the festival and a delightful two-night hotel stay.
