Through this initiative under Isis’ established partnership between JFK T4 and DoNYC, T4 offered discounted "DoMore" memberships to passengers and its digital audience.
As an international air terminal, this campaign catered to the diverse interests of its passengers, particularly those from the greater NYC areas. With T4’s repositioning as a gateway to unforgettable domestic and internal experiences post COVID-19, it now needed to strengthen its position as a gateway to local experiences.
Through this initiative, T4 offered passengers a remarkable opportunity. For $1, participants gained access to a world of discovery within the vibrant city of NYC. Each month, members were rewarded with a complimentary pair of concert tickets, enabling them to immerse themselves in the city's rich music scene, explore new venues, and discover talented bands and exciting events.
